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Store analytics

What is the store dashboard?

Store reads your connected Shopify store and answers how trading is going, without you opening Shopify.

Store is the part of Tideswell that reads your connected Shopify store: revenue, orders, average order value, what is selling, where it is selling, and what is still waiting to ship.

It exists so that the numbers everyone argues about sit next to the work, the suppliers and the conversation, rather than in a separate tab nobody has open.

What is on it?

Store in the sidebar opens with a Store pages disclosure under it holding Analytics, Inventory, Purchase orders, Suppliers and Approvals.

Analytics is the trading dashboard and the subject of this section. It carries revenue, orders and average order value for whatever period you pick, a revenue trend, rings splitting revenue by sales channel and by category, a best sellers table, and the recent orders card.

The other four have their own sections: What is the inventory dashboard? for stock, and What are suppliers and purchase orders? for suppliers, purchase orders and approvals.

Why read it here rather than in Shopify?

Because Shopify answers what happened and Tideswell answers what to do about it.

A revenue dip in Shopify is a chart. The same dip here is a chart next to the stock that ran out, the purchase order that was late, the supplier it was ordered from, and the chat thread where somebody flagged it three weeks ago.

The analyst reads all of that at once, which no store dashboard can do. See What is the analyst?.

What does a workspace need for this to work?

A connected Shopify store. Until one is connected, the page shows a panel explaining that rather than empty charts.

The wording of that panel changes depending on whether you are allowed to connect it yourself. If you are not, it tells you to ask an admin, which is the honest answer.

One workspace connects one Shopify store. That is what makes every money figure on every screen unambiguous: it is always in that store's currency.

Two things worth understanding before you trust a number

The page is fast because it is slightly stale. Analytics and Inventory are served from a snapshot rebuilt every few minutes, so the page opens instantly. The header carries an "Updated N minutes ago" stamp and a Refresh button, which are your controls over that.

A dash is not a zero. When a figure cannot be read, Tideswell shows a dash or a named error rather than a zero, because a zero is a claim about your business. If you see a blank where you expected a number, that is Tideswell declining to guess.

The same honesty runs through a line you will meet on busy stores, telling you a card is based on the most recent orders rather than all of history. Read it rather than assuming a figure covers everything.

Read this section in order

How to read your store dashboard covers the cards and how to read them. How to change the date range covers the period picker, which drives every card at once and has more in it than it looks.

How to find your best sellers and where revenue comes from is where the useful trading questions get answered, and How to look up orders and check your fulfilment backlog covers looking up a single order.

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