What is Store analytics?

Store analytics is the part of Tideswell that reads your connected Shopify store: revenue, orders, average order value, what is selling, which channel it sells through, and what is still waiting to ship. You find it under Selling › Analytics in the menu.

At Fairgreen Golf Co., the Monday trading meeting opens Selling › Analytics on Last 7 days. The merino quarter-zip is down 18% against the week before, and that one line starts the conversation.

Why read it here rather than in Shopify?

Because Shopify tells you what happened, and Tideswell puts that next to what you can do about it.

A dip in Shopify is a chart. Tideswell holds the same dip in the workspace that also holds the stock that ran out, the purchase order from Portside Mills that is late, and the chat thread where Priya Raman flagged it.

The Agent reads all of those at once. Ask it "where are we weak this week?" and it answers in sentences, with the figures it used. See What is the Agent?.

What is under Selling and Buying?

Your store's pages sit in two menu areas. Selling holds what you sell and what you hold:

• Analytics: the trading dashboard, covered by this section.
• Inventory: what is running low, oversold or not selling. See What is Inventory?.
• Counts: count the stock at one location, review the differences and post them to Shopify. See How to count your stock.
• Demand: how many units each category is likely to sell. See How to read demand and set your forecast.
• Stock value: what the stock you own is worth. See How to see what your stock is worth.
• Reports: sales, stock and what is on order, built your way. See How to build, save and schedule a report.
• Special orders: jobs you order in for one customer. See What are special orders?.

Buying holds what you order from suppliers: Purchase orders, Suppliers, Bills, Approvals and Buying calendar, all covered in What are suppliers and purchase orders?. Its last row, Data feeds, builds the monthly file for an outside buying planner. Approvals also holds stock count sign-offs.

Each row shows only while its module is on, so your menu may hold fewer. An admin switches modules in Settings › Modules, covered in How to switch parts of Tideswell on and off.

What does a workspace need for this to work?

Three things:

• The Store module on. Every Selling and Buying row depends on it.
• A connected Shopify store. One workspace connects one store, so every money figure is in that store's currency. See How to connect your Shopify store.
• Permission to see the dashboards. One row in Settings › Permissions, See sales, inventory, reports and the daily brief, controls who can open Analytics and Inventory, and it starts at lead. See How to set who can do what.

Until a store is connected, Analytics shows a short panel in place of the charts. If you can connect it yourself, the panel points you to Settings › Integrations; otherwise it asks you to check with an admin.

How fresh are the numbers?

Usually less than an hour old when the page opens, and as fresh as you like after that. Tideswell rebuilds Analytics and Inventory every hour, which is why they open at once.

The header shows when the figures arrived, such as Updated 4m ago, beside a Refresh button. Press Refresh after a change in Shopify and both pages are rebuilt within a few seconds.

What does a dash mean?

That Tideswell could not read the figure. A dash is never a zero.

A zero is a claim about your business, so Tideswell shows a dash, or a short line such as "Failed to load best sellers.", in place of a guess. On Avg order value, a dash can also mean the period had no paid orders to average.

Press Refresh, and if the dash stays, see Why a figure looks wrong.

Can you see it on a phone?

Yes. In a phone browser, the Store icon in the bottom bar opens Analytics. A row of tabs at the top moves between Analytics and Inventory, plus Demand, Purchase orders and Buying calendar when your workspace has them on.

The iPhone app has a Store tab with the same Analytics and Inventory. See Using Tideswell on your phone.

Read this section in order

How to read the Analytics page explains every card on Analytics, and How to change the date range covers the picker that sets the period for all of them.

How to find your best sellers and where your sales come from answers what is selling and where. How to look up orders and check your fulfilment backlog covers looking up a single order and working the backlog.

How to build, save and schedule a report covers building, saving and scheduling your own reports. How to schedule a homepage banner covers scheduling a banner on your Shopify homepage from a task.

How to send your open-to-buy file to a buying planner covers Buying › Data feeds › Open to buy, the monthly file for an outside buying planner.