How to change the date range

The date button in the page header opens a two-month calendar with a rail of presets beside it. Whatever you pick drives every card on Store › Analytics at once, including what each one compares itself against. See How to read your store dashboard for the cards.

What can you pick?

Four kinds of period, and it is worth knowing which you are choosing.

• Today and Yesterday, straight from the first pane.
• Last, holding Last 7, 30, 90 and 365 days, plus whole finished periods: Last week, Last month, Last quarter, Last 12 months and Last year.
• Period to date, holding Week, Month, Quarter and Year to date, which always end today.
• A custom range, by dragging or clicking across the two-month calendar.

There is also a box where you type your own number and unit, for a Last N period in days, weeks, months, quarters or years.

The exact dates you have selected are printed at the bottom of the panel. Read them before you press Apply, which is also greyed out when nothing would change.

What is the difference between a rolling window and a finished period?

A rolling window counts backwards from today. Last 30 days on the 14th is the 30 days ending on the 14th.

A calendar period is a whole finished week, month, quarter or year with fixed edges. Last month in mid-August is the whole of July, regardless of what today is.

Use a rolling window to see how trading is going. Use a finished period when you are reporting a number somebody else will check, because a finished month is the same number tomorrow and a rolling one is not.

Period to date is the third shape: this month so far, which always ends today.

What does "Include today" actually do?

It shifts a rolling window rather than lengthening it. Last 7 days is seven days either way: with today included it ends today, and without it, it ends yesterday.

This is a deliberate difference from Shopify, where Last 7 days with today included covers eight days. Here the number of days stays the number you asked for.

Untick it when today is half-finished and would drag an average down. Tick it when you want the position as it stands.

The tickbox is unavailable for whole finished periods and for to-date ranges, because neither has anything to shift, and a tooltip explains why.

How do you pick a custom range?

Drag across the two-month calendar, or click a start date and then an end date. Arrow keys with Enter or Space work for keyboard selection.

A custom range can cover up to 730 days, and a longer selection is pulled forward to fit rather than refused. Start dates go back about five years, and earlier days are unavailable in the calendar.

On a phone the calendar shows one month at a time.

Why did my date range reset?

Because the range lives in the page rather than in the address. Reloading returns you to Last 30 days.

That also means a filtered analytics view cannot be sent to a colleague as a link. Tell them the period, or take the answer from the analyst instead, which quotes the window it used. See What is the analyst?.

The customer directory behaves differently: its filters do live in the address and can be shared. See How to find a customer and read their history.

Does this picker drive the other Store pages?

No. Inventory and Purchase orders have their own window controls, because they are asking different questions.

An inventory ranking window is "how far back should I look to judge what sells", which is not the same as "what period am I reporting on". See How to choose a stock view and ranking window.